Terms of Use
Last updated 30 August 2026
These terms are the agreement between you and us about the Keep app. The short version: Keep is free to download and free to use for everything except deleting photos. Deleting is a paid feature, sold as a subscription or as a one-time purchase, both charged by Apple. Your photographs are yours, Keep deletes nothing unless you tell it to twice, and you can cancel a subscription in your App Store settings at any time.
1. Who you are agreeing with
Keep is published by [legal entity name], [registered address] (“we”, “us”). By downloading or using Keep you accept these terms. If you do not accept them, delete the app — that is the whole of the remedy, and it costs you nothing.
2. Your licence
We grant you a personal, non-transferable, non-exclusive licence to use Keep on Apple devices that you own or control, as permitted by the App Store's Usage Rules. Your use is also governed by Apple's Licensed Application End User License Agreement, which applies alongside these terms; where the two conflict on a point Apple requires, Apple's terms win.
You may not copy, sell, rent, sub-licence, reverse-engineer or attempt to derive the source code of the app, except where the law says you may despite an agreement saying otherwise.
3. What is free, and what is paid
Everything except deleting is free, with nothing withheld and no clock running on it: sorting your library one photo at a time, keeping, favouriting, throwing, putting back, building albums, and browsing months, trips, duplicates, screenshots, videos and places.
The paid feature is deleting — the moment photographs actually leave your phone. It is unlocked by any of the plans below, and all of them unlock the same single thing. There is no other paid feature, no advertising, and nothing sold about you.
4. Subscriptions, the free trial, and cancelling
Keep offers auto-renewing subscriptions and a one-time purchase. Prices are set in the App Store, shown in your own currency inside the app before you buy, and are the prices that govern — the figures below are the United States prices at the time of writing and are quoted for illustration:
- Keep Unlimited, yearly — $59.99 per year, renewing every year.
- Keep Unlimited, monthly — $6.99 per month, renewing every month.
- Keep Lifetime — $99.99 once. Not a subscription; nothing renews and there is nothing to cancel.
The free trial. The yearly and monthly plans may open with a free introductory period — seven days at the time of writing. The trial is Apple's introductory offer, and eligibility is Apple's decision: it is one per Apple ID per subscription group, so if you have already used it on one plan, the other will not offer it again. The app only ever mentions free days when Apple confirms you have them.
What happens at the end of it. Unless you cancel at least 24 hours before the trial ends, it converts automatically into a paid subscription at the price shown, and your Apple ID is charged. After that it renews automatically at the same interval unless cancelled at least 24 hours before the current period ends. If a trial is long enough to allow it, Keep will offer to remind you two days before it converts; that reminder is a courtesy, not a condition, and it is your responsibility to cancel in time.
How to cancel. In Settings › your Apple ID › Subscriptions, on the device — the same place every other subscription lives. We cannot cancel it for you, because Apple, not us, holds the subscription. Cancelling stops the next renewal; you keep access until the end of the period you have already paid for.
Price changes. If a price changes, Apple notifies you and asks you to agree before the new price is charged, in the manner Apple's rules require. A price change never applies to a period you have already paid for.
5. Payment and refunds
All payments are taken by Apple through your App Store account, and all refunds are Apple's to give. We cannot issue one, see your payment details, or reverse a charge. Ask Apple at reportaproblem.apple.com. If you believe something went wrong on our side, write to us anyway — we would rather know.
A purchase is tied to your Apple ID, not to an account with us, so it restores on any device signed in to the same Apple ID. There is no account to lose and no password to reset.
6. Your photographs
Your photographs are yours. We claim no rights over them, receive no copy of them, and have no way to see them: everything Keep does with your library happens on your device. See the Privacy Policy.
Keep deletes nothing on its own. Throwing a photo records a decision and moves on. Photographs are deleted only when you empty the Thrown pile and confirm twice — once in Keep, once in the system's own prompt — after which iOS holds them in Recently Deleted for thirty days. That thirty-day window is Apple's, not ours.
Deleting is nevertheless permanent once those thirty days pass. Keep a backup of anything you would be upset to lose — iCloud Photos, a computer, or both. We are not liable for photographs you chose to delete, and no software can be.
7. Using it properly
Use Keep only on a photo library you are entitled to work with, and only for lawful purposes. Do not use it to interfere with anyone else's device or data, and do not attempt to circumvent the paid feature or the App Store's payment system.
8. Availability and changes to the app
We may change, add or remove features, and we may stop publishing Keep. If we withdraw the app you keep the copy on your device for as long as it runs; if a subscription is running when a withdrawal takes effect, you may ask Apple for a refund of the unused part. Keep depends on iOS features that Apple can change without asking us, and it requires the iOS version stated on the App Store listing.
9. No warranty
Keep is provided “as is”. To the fullest extent the law allows, we disclaim all implied warranties, including fitness for a particular purpose and uninterrupted or error-free operation. Nothing here removes rights you have as a consumer that cannot be removed by agreement — in the UK and the EU those rights stand alongside these terms.
10. Limitation of liability
To the fullest extent the law allows, we are not liable for indirect or consequential loss, or for lost data or lost photographs. Where liability cannot be excluded, it is limited to the amount you paid us for Keep in the twelve months before the claim. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.
11. Apple
Apple is not a party to these terms and has no responsibility for Keep. Maintenance and support are ours, not Apple's; Apple has no obligation to provide either. If Keep fails to conform to any warranty that cannot be disclaimed, you may notify Apple, and Apple may refund the purchase price — beyond that, Apple has no other warranty obligation. Any claim about the app, including product liability, a failure to meet a legal requirement, or a claim under consumer protection or privacy law, is ours to address, not Apple's. If a third party claims the app infringes their intellectual property, the defence of that claim is ours. You confirm that you are not located in a country subject to a US Government embargo or designated as terrorist-supporting, and that you are not on any US Government restricted-parties list. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.
12. Changes to these terms
We may update these terms. The current version always lives at this address with the date it took effect. If a change matters — a change to what is paid for, or to your rights — we will say so in the app's release notes. Continuing to use Keep after a change means you accept it.
13. Governing law
These terms are governed by the laws of [country / state], and its courts have jurisdiction. If you are a consumer, you keep the protection of the mandatory laws of the country you live in, and you may bring proceedings there.